Yourzine wins award at Consumer-First Summit 2017
Yourzine, a leading dialogue marketing agency in the Netherlands, won a award at the Consumer-First Summit 2017, organised by Selligent on 20 June. Yourzine won the Branding award for its (two) ODEON cases. This year, Malta hosted the annual awards show for the best marketing programmes and campaigns in Selligent’s worldwide partner network.
Yourzine launched various campaigns this year for ODEON, UK and Ireland’s largest chain of cinemas. The jury was particularly impressed by the approach taken for two of these campaigns: the exclusive Kids Party from a well recognised entertainment brand and the campaign for Rogue One: A Star Wars Story. The Kids Party campaign was aimed at generating maximum recipient engagement and at effectively assigning tickets for the exclusive Party. The campaign consisted of pre-event mailings, preregistration capture, reminder mailings and a specially developed process of assigning tickets. The goal of the Star Wars e-mailing campaign was to promote the event and stimulate ticket sales. The steps taken to achieve this goal included a pre-release mailing and a follow-up e-mail announcing a competition. Both campaigns were a great success.
Simmi Bajaj, Head of Digital & CRM at ODEON & UCI Cinemas: “ODEON have worked tirelessly with Yourzine to creatie highly engaging and successful campaigns which win the hearts of our customers. Both the Kids Party campaign and the Star Wars campaigns were a first for us at ODEON in terms of email mechanics and both proved to be very successful with our customers, who made ODEON their first choice for these popular events.”
Michiel van Riemsdijk, director at Yourzine: “How cool! Winning an award is always a tremendous compliment, and rightly so! Especially considering the expertise of the jury that had to decide the winner. That’s why we’re very happy and incredibly proud that we managed to do it again this year. Of course we could never have achieved this without our contacts at Odeon respectively, as well as our amazing team in the UK. Together, we spent this year again working our hardest to achieve the best possible results for our clients.” We made an impact! And now this has also been recognised!”
Some of the other winners included: NS International, Coolblue and Emesa.
Watch Yourzine’s ODEON case: