In 2013, Albert Heijn introduced its new Bonus Card, a central card as part of the new My Bonus loyalty programme. The programme consists of three pillars: Air Miles, Personal offers and Unique Offers for You.
Valentine's day is the ideal moment for a (first) date. In collaboration with Yourzine, Pathé (a major cinema chain in the Netherlands) has acted on this need with the creation of the Valentine Movie Match, an app on Facebook.
Everyone will easily admit it: moving is no fun. However, IKEA can help people. Not only with the final accessories for in the home, but also with complete kitchens or bathrooms. In order to bring movers into contact with IKEA before their move, we created a cross-media IKEA Movers campaign.
In 2016, Etos (a major drugstore chain in the Netherlands) introduced a loyalty programme: My Etos. In order to give the programme a kickstart, a number of existing touch points (including those in the database) were given an early introduction to the programme.