Request from Media Markt
““How can we congratulate our members with their club anniversary in a surprising and innovative manner?”
Media Markt is a German retail chain that has been considered the market leader in consumer electronics by 95% of Dutch people for many years. Every weekend, the fifty Dutch branches welcome no fewer than 550,000 visitors. There are now over 500 Media Markt branches, spread over seven European countries. Customers have been able to buy their products online in the Media Markt online store since 12 April 2011, and a special Club has recently been launched for consumers as well.
Media Markt asked us a good question about an important moment:
the moment Media Markt club members celebrate their club anniversary… A moment that should not go unnoticed. A moment to go all-out.
Of course, real Media Markt fans are club members, because they know that Media Markt Club members always get the best deals; from doubled return periods and free delivery, to a shot at winning the prize of the month, online receipts and much more. In addition to all these benefits, Media Markt wants to give its 1,250,000 million club members a surprising present to
celebrate the anniversary of their membership of the best club of the Netherlands.
This was how the Media Markt Time Machine was born; a machine comprised of the newest and most innovative electrical equipment. A machine that takes club members back on a personal journey through time, looking back on their year as Media Markt Club members. This is more than just a recap, as we also collect information that will allow us to surprise the club members again next year.
The Media Markt Time Machine literally whizzes past some of the highlights of the Media Markt Club Member over the past year, such as the day they became a member, their first purchase, their favourite branch, the year’s top 3 most sold products and last year’s biggest innovations. We also enquire about the club member’s interests and their planned purchases, so that we can keep providing our services in the future.
Within 24 hours of experiencing their journey through time, the club member will find a gift voucher in their mailbox, along with an e-mail thanking the club member for a beautiful year together. This e-mail includes a link to a page where the club member can either claim the gift voucher or print it out in order to get €5 in-store discount. This stimulates our Club members to pay a visit to their clubhouse every year; their local Media Markt branch.
19 June 2017