Request from Albert Heijn
“Please help us move from strategy/concept and implementation/KPI reporting to a complete digital customer contact strategy.”
In 2013, Albert Heijn introduced its new Bonus Card, a central card as part of the new My Bonus loyalty programme. The programme consists of three pillars: Air Miles, Personal offers and Unique Offers for You.
Yourzine assisted Albert Heijn in the development of a customer contact strategy for the My Bonus programme with the goal of achieving greater customers value and loyalty by means of continuous one-on-one dialogue. Albert Heijn listens to the customers on the basis of his/her behaviour. All this creates a fully personalised ‘messaging experience’ for all Albert Heijn their consumers. Online and in the store. Again and again.
The success of this strategy did not go unnoticed. We were awarded both the ‘CRM Loyalty Award’ and ‘Best Campaign of the Year Award’.
1 September 2016