Blockchain Agencies: The Truth Shall Make Ye Fret.

TMG brings Truth to market. Have you had a creative tell you that you just need to have faith in their instincts? Have you tried to identify the impact of advertising campaigns on sales and been given vague answers but not KPIs?   No longer. The Truth is here to set you free.   [caption id="attachment_9758" align="aligncenter" width="800"] Image credit: https://www.truth.agency/[/caption] When I first asked my MD to sign off on a trip to London Fintech Week (blockchain and security), I was asked to produce...

AI for Email Marketers

Size isn’t important — So say the experts from Phrasee. Parry Malm, CEO of Phrasee, had the audience eating out of the palm of his hand at last week’s DMA event. The topic was applications of artificial intelligence in email marketing and every marketeer there will have since decided that perhaps they should be working with Parry’s subject line generation company. [caption id="attachment_9663" align="alignnone" width="742"] Image credit: Parry Malm[/caption] Throwing it open to the room, we were presented with a list of subject...

GDPR: Initiate Emergency Procedure

New UK regulations, and the technology to handle them With new pieces of legislation like GDPR, Basel III, Pripps and MiFIDII, not to mention the expected shifts resulting from Brexit, it’s a tumultuous period for UK regulative law. So, rather than adopting the brace position, let’s take a look at what is being done to manage the change.   A common theme across new regulations is a focus on personal data protection — For example, in May 2018 the Data Protection...