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How do you as a retailer make best use of location-based marketing?

Location-based marketing, also called proximity marketing, is unstoppable. It has already become established, and is no longer just another meaningless marketing term. But what does location-based marketing exactly mean?  Using a number of successful cases from, among others, John Lewis, Disney, Macy's and Carrefour, this umbrella term, which encompasses things such as geofencing and proximity beacons, will be explained in more detail.   Location-based marketing is nothing new. Geofencing was already being proclaimed as the new holy...

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FACEBOOK INTRODUCES APP LINKS

During the f8 Developers Conference, which took place on April 30th, 2014 in San Francisco, Facebook introduced the open standard App Links. The social media superpower developed a new standard in collaboration with several partners, including Spotify, Pinterest and Tumblr. If App Links gets the support it deserves, then it could effect a great change within mobile marketing.   (DEEP) LINKING TO MOBILE APPS The App Links project developed a new standard which defines links to mobile apps....

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The irrepressible march of mobile – In figures

As consumers, we’re not able to do without mobile. As marketers, we rely even more on it. The influence that mobile has on our daily lives continues to grow, it’s a development that can’t be stopped. American e-commerce specialist Custora researched data from more than 100 American retailers and 70 million consumers; this means over 10 billion dollars in transactions. What conclusions can be drawn?   MOBILE IS BOOMING This may seem fairly obvious but it has to...