E-mailmarketing 2018

The three focus points for email marketing in 2018

Email marketing is still very much alive in the age of blockchain, internet of things and virtual reality. Developments occur rapidly, which also holds true for email marketing. What can you expect in 2018?   In 1971, the year that Jim Morrison was found dead in his Parisian apartment and NASDAQ was founded, the very first email was sent. Initially, email was primarily meant for one-to-one communication. Seven years later, in 1978, the first email was sent...

Introducing Kinetic Email

Are you bored of traditional email design with just static image and plain text? Are you wonder why your email clicking rate is not improving? Are you looking for something innovative in email marketing? Then it’s time for you to consider using Kinetic emails.   Technology is advancing each day, browser started to support HTML email with CSS. To give your email marketing a bit of spice, kinetic email will be the solution. But what is it?...

The Yourzine Email Doctor: Purple link woes

Got a problem with your email? The front-end developers at Yourzine are here to help! In each issue of our Email Doctor blog, we’ll explore a common issue which developers are finding when developing emails, diagnose the cause of the problem and prescribe a fix for it!   THE PROBLEM:   “I am building an email which has a white text link on a black CTA button. I have defined the color attribute with the hex value #ffffff within...

The Yourzine Email Doctor: Gmail viewport issue

Got a problem with your email? The front-end developers at Yourzine are here to help! In each issue of our Email Doctor blog, we’ll explore a common issue which developers are finding when developing emails, diagnose the cause of the problem and prescribe a fix for it!   THE PROBLEM:   ”I can’t get my email to span the full width of the viewport on Gmail! I know that Gmail introduced support for media queries in September last year,...

The Yourzine Email Doctor: Using Custom Fonts

Got a problem with your email? The front-end developers at Yourzine are here to help! In each issue of our Email Doctor blog, we’ll explore a common issue which developers are finding when developing emails, diagnose the cause of the problem and prescribe a fix for it.   THE PROBLEM:   ”My custom font, ‘Open Sans’, is reverting to ‘Times New Roman’ in Outlook 07, 10 and 13. The custom font that I am using is a sans-serif font,...

welcome

Welcome e-mail: Predictor of tuture succes

Welcoming your new newsletter subscribers. In the United States 75% of the largest retailers do it, as a study by Return Path has revealed. And that isn’t weird at all. It is the ultimate opportunity to lay the foundation for a long-term, productive relationship with a (potential) client. In fact, behaviour during the welcome flow is a predictor of future success.   It’s not the first time that deliverability specialist Return Path turns its attention to the...

DOING AWAY WITH EMAIL MARKETING MYTHES

Doing away with email marketing mythes

Once and for all, I would like dispel a number of myths about email marketing that are still hanging around. These myths make sure that we are inadvertently prevented from getting the most out of the channel.   Myth 1: Email marketing is dead A much-heard motto several years ago was “Email marketing is dead”. Meanwhile, we’re a few years further down the road and that has turned out to be quite an empty slogan. Marketers see the...

mobile_0

The irrepressible march of mobile – In figures

As consumers, we’re not able to do without mobile. As marketers, we rely even more on it. The influence that mobile has on our daily lives continues to grow, it’s a development that can’t be stopped. American e-commerce specialist Custora researched data from more than 100 American retailers and 70 million consumers; this means over 10 billion dollars in transactions. What conclusions can be drawn?   MOBILE IS BOOMING This may seem fairly obvious but it has to...

HELP! THE EMOJIS ARE COMING

Help! The emojis are coming

For some time now, email marketers have been able to use symbols in their subject lines. Commonly used symbols are a sun (☀), heart (❤) or airplane (✈). Recently, the possibilities for standing out visually in the subject line have increased significantly. How can marketers now optimally take advantage of these to increase their opening rates? What has happened, exactly?   Since the end of last year, Twitter has offered a set of 872 open-source emojis. The mobile...