Riens Koopman

New privacy legislation requires radical change of direction

From May next year, companies will be required to fully comply with the General Data Protection Regulation (GDPR). It’s not just a new rule, but a privacy regulation with far-reaching consequences. The possible consequences for companies that have not taken this into account include falling far behind the competition and receiving large fines. According to Riens Koopman, Director of Data&Insights at Yourzine, marketers and the creatives they work with are not sufficiently aware of this....

Only the Brave

Data ownership, new browsers and banishing the cookies. Listen carefully. Can you hear the steady pursuit of those Louis Vuitton heals? Is that armed drone bot hunting you down no matter where you hide? Enough is enough! It’s time for you to escape the pursuit, flee the bombardment of prompt marketing, and find a place with no need-less noise. After all, you only clicked on it the first time in a moment of weakness, you have done...

A good data strategy starts with surprising the customer!

Data. It’s a magic word. These days, just mentioning the word data sparks immediate interest: Data Management Platform, data & insights, data driven, data warehouse, data science. All marketers and companies have data, big data!   However, having a lot of data doesn’t necessarily mean a distinctive competitive advantage. Rather than being a discipline in itself, data is a resource that can contribute to a successful strategy. But what is data then? Data shows you trends, gives...

London Fintech Week Highlights

Day 4: Blockchain and Security I spent a very sunny Thursday in the basement of the Grange Tower Bridge Hotel in London. Before you denounce me as insane, here are some of the highlights from a fantastic conference on the future of AI and blockchain.   Buzzword of the day: Cryptogedon, noun Definition: An expression of current volatility in the cryptographic currencies market due to sell walls, reports of hacks and new pieces of legislation Pronunciation: /krɪpt-oʊ-ɡɛd(ə)n/ Frequency in current use : ***** Etymology: Derived...

New variables and data sources are crucial for increasing transactions!

Every marketer or analyst is looking for opportunities to increase the number of transactions per customer. Loyalty programmes have been the holy grail for marketing and CRM in this respect for years, with identified turnover and customer insights being the result. However, after an energetic start over a number of years, the saturation point has almost been reached, and that one additional purchase seems to be due more to fortune than to design. The consumer...

Have Another Taste

London Fintech Week, Blockchain, and the Single Customer View On Thursday I’m headed over to Prescot Street for day 4 of London Fintech Week 2017. The event promises a series of talks on blockchain and security, as well as plenty of opportunities to meet and greet the experts and the hotshots. It’s going to be fantastic. Blockchain is a divisive topic at the moment; it’s either a nascent technology with incredible potential, or an overhyped bubble soon...

Marketeers struikelen nog te vaak over data

Marketers still struggle with data

Marketers are feeling the pressure to start working with data. However, their ambitious analyses and campaigns still get stuck on data, insights and organisational aspects too often.   The results are in. You recently launched an ambitious campaign, aimed at a target group consisting of thousands of consumers with 'loyal customer' personal profiles. You created a beautiful campaign and made a selection based on a brand-new predictive model, which tells you exactly what customers are in...

Hoe verandert retail

How will retail change in 10 years

Over the next coming ten years the retail landscape in the Netherlands will completely change, moreover it will change drastically. In the coming ten years, there will be more changes than in the previous 50 or 60 years. We can´t predict what will happen. For instance, who could have predicted ten years ago that both Google and Facebook would be what they are today? And who would have thought that Apple would introduce the iPhone...