For Whom the Bell Tolls

The blockchain revolution of CRM and marketing “The technology most likely to change the next decade of business is not the social web, big data, the cloud, robotics, or even artificial intelligence. It’s the blockchain.” — Harvard Business Review, May 2016 Blockchain was once considered the preserve of finance— complex pieces of code that underpinned black market crypto currencies. However, in the near decade since October 2008 — when the pseudonym Satoshi Nakamoto was used by an unknown author to release a...

Challenging the Founder’s Religion

“Measure what is measurable, and make measurable what is not so” — Galileo Galilei   [caption id="" align="aligncenter" width="688"] Image Credit: http://www.history.com[/caption] CRM — Beyond the Tribe Founding a company takes vision, rock solid faith and passion, not to mention more tangible resources like funding, connections and desk hours. Those who launch companies into the critical void face a number of key challenges, one of which is developing a complete understanding of their customers, both to retain the loyal and acquire the new.   Often, the initial tribe...

appleblockswifi

APPLE BLOCKS WI-FI TRACKING: NOBLE OR MISLEADING?

When Apple releases operating system iOS 8 for iPhone, iPod and iPad, it could be a heavy blow to Wi-Fi-tracking in shops. An adjustment in the new mobile operating system has made it impossible to follow Wi-Fi devices on the basis of their broadcasted signal. It seems that a relatively new marketing technique will disappear while it’s still in an early stage. Apple states that this change safeguards the user’s privacy, but is that true?   RANDOM...