Riens Koopman

New privacy legislation requires radical change of direction

From May next year, companies will be required to fully comply with the General Data Protection Regulation (GDPR). It’s not just a new rule, but a privacy regulation with far-reaching consequences. The possible consequences for companies that have not taken this into account include falling far behind the competition and receiving large fines. According to Riens Koopman, Director of Data&Insights at Yourzine, marketers and the creatives they work with are not sufficiently aware of this....

GDPR: Initiate Emergency Procedure

New UK regulations, and the technology to handle them With new pieces of legislation like GDPR, Basel III, Pripps and MiFIDII, not to mention the expected shifts resulting from Brexit, it’s a tumultuous period for UK regulative law. So, rather than adopting the brace position, let’s take a look at what is being done to manage the change.   A common theme across new regulations is a focus on personal data protection — For example, in May 2018 the Data Protection...

Chatbots: a must, or a potential trap?

No CMO can present at a marketing-related conference without including a couple of slides about his or her company’s chatbot. Following the multi- or omnichannel strategy and customer journeys, it’s now the turn of the chatbots. And that’s only logical. Chatbots are the future, they’re innovative, and they show how progressive an organisation is. Don’t they?   The word tells you everything you need to know: it’s a robot that chats. That’s its primary function. A chatbot...

Introducing Kinetic Email

Are you bored of traditional email design with just static image and plain text? Are you wonder why your email clicking rate is not improving? Are you looking for something innovative in email marketing? Then it’s time for you to consider using Kinetic emails.   Technology is advancing each day, browser started to support HTML email with CSS. To give your email marketing a bit of spice, kinetic email will be the solution. But what is it?...

Only the Brave

Data ownership, new browsers and banishing the cookies. Listen carefully. Can you hear the steady pursuit of those Louis Vuitton heals? Is that armed drone bot hunting you down no matter where you hide? Enough is enough! It’s time for you to escape the pursuit, flee the bombardment of prompt marketing, and find a place with no need-less noise. After all, you only clicked on it the first time in a moment of weakness, you have done...

A good data strategy starts with surprising the customer!

Data. It’s a magic word. These days, just mentioning the word data sparks immediate interest: Data Management Platform, data & insights, data driven, data warehouse, data science. All marketers and companies have data, big data!   However, having a lot of data doesn’t necessarily mean a distinctive competitive advantage. Rather than being a discipline in itself, data is a resource that can contribute to a successful strategy. But what is data then? Data shows you trends, gives...

The Yourzine Email Doctor: Purple link woes

Got a problem with your email? The front-end developers at Yourzine are here to help! In each issue of our Email Doctor blog, we’ll explore a common issue which developers are finding when developing emails, diagnose the cause of the problem and prescribe a fix for it!   THE PROBLEM:   “I am building an email which has a white text link on a black CTA button. I have defined the color attribute with the hex value #ffffff within...

London Fintech Week Highlights

Day 4: Blockchain and Security I spent a very sunny Thursday in the basement of the Grange Tower Bridge Hotel in London. Before you denounce me as insane, here are some of the highlights from a fantastic conference on the future of AI and blockchain.   Buzzword of the day: Cryptogedon, noun Definition: An expression of current volatility in the cryptographic currencies market due to sell walls, reports of hacks and new pieces of legislation Pronunciation: /krɪpt-oʊ-ɡɛd(ə)n/ Frequency in current use : ***** Etymology: Derived...