New variables and data sources are crucial for increasing transactions!

Every marketer or analyst is looking for opportunities to increase the number of transactions per customer. Loyalty programmes have been the holy grail for marketing and CRM in this respect for years, with identified turnover and customer insights being the result. However, after an energetic start over a number of years, the saturation point has almost been reached, and that one additional purchase seems to be due more to fortune than to design. The consumer...

The Yourzine Email Doctor: Gmail viewport issue

Got a problem with your email? The front-end developers at Yourzine are here to help! In each issue of our Email Doctor blog, we’ll explore a common issue which developers are finding when developing emails, diagnose the cause of the problem and prescribe a fix for it!   THE PROBLEM:   ”I can’t get my email to span the full width of the viewport on Gmail! I know that Gmail introduced support for media queries in September last year,...

Have Another Taste

London Fintech Week, Blockchain, and the Single Customer View On Thursday I’m headed over to Prescot Street for day 4 of London Fintech Week 2017. The event promises a series of talks on blockchain and security, as well as plenty of opportunities to meet and greet the experts and the hotshots. It’s going to be fantastic. Blockchain is a divisive topic at the moment; it’s either a nascent technology with incredible potential, or an overhyped bubble soon...

The Yourzine Email Doctor: Using Custom Fonts

Got a problem with your email? The front-end developers at Yourzine are here to help! In each issue of our Email Doctor blog, we’ll explore a common issue which developers are finding when developing emails, diagnose the cause of the problem and prescribe a fix for it.   THE PROBLEM:   ”My custom font, ‘Open Sans’, is reverting to ‘Times New Roman’ in Outlook 07, 10 and 13. The custom font that I am using is a sans-serif font,...

For Whom the Bell Tolls

The blockchain revolution of CRM and marketing “The technology most likely to change the next decade of business is not the social web, big data, the cloud, robotics, or even artificial intelligence. It’s the blockchain.” — Harvard Business Review, May 2016 Blockchain was once considered the preserve of finance— complex pieces of code that underpinned black market crypto currencies. However, in the near decade since October 2008 — when the pseudonym Satoshi Nakamoto was used by an unknown author to release a...

Challenging the Founder’s Religion

“Measure what is measurable, and make measurable what is not so” — Galileo Galilei   [caption id="" align="aligncenter" width="688"] Image Credit: http://www.history.com[/caption] CRM — Beyond the Tribe Founding a company takes vision, rock solid faith and passion, not to mention more tangible resources like funding, connections and desk hours. Those who launch companies into the critical void face a number of key challenges, one of which is developing a complete understanding of their customers, both to retain the loyal and acquire the new.   Often, the initial tribe...