Marketeers struikelen nog te vaak over data

Marketers still struggle with data

Marketers are feeling the pressure to start working with data. However, their ambitious analyses and campaigns still get stuck on data, insights and organisational aspects too often.   The results are in. You recently launched an ambitious campaign, aimed at a target group consisting of thousands of consumers with 'loyal customer' personal profiles. You created a beautiful campaign and made a selection based on a brand-new predictive model, which tells you exactly what customers are in...