disney-magicband

How do you as a retailer make best use of location-based marketing?

Location-based marketing, also called proximity marketing, is unstoppable. It has already become established, and is no longer just another meaningless marketing term. But what does location-based marketing exactly mean?  Using a number of successful cases from, among others, John Lewis, Disney, Macy's and Carrefour, this umbrella term, which encompasses things such as geofencing and proximity beacons, will be explained in more detail.   Location-based marketing is nothing new. Geofencing was already being proclaimed as the new holy...