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Yourzine UK celebrates one year anniversary in the UK

Yourzine successfully gained a foothold in the UK with a new office in London one year ago, where it initially addressed the demands of existing clients active in the UK, including Samsung Europe. Yourzine started with three employees a year ago and has now grown into a team of ten people. Floris Oranje recently started as Managing Director at Yourzine UK. He leads the branch where he currently focuses on further expanding the team to...

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APPLE BLOCKS WI-FI TRACKING: NOBLE OR MISLEADING?

When Apple releases operating system iOS 8 for iPhone, iPod and iPad, it could be a heavy blow to Wi-Fi-tracking in shops. An adjustment in the new mobile operating system has made it impossible to follow Wi-Fi devices on the basis of their broadcasted signal. It seems that a relatively new marketing technique will disappear while it’s still in an early stage. Apple states that this change safeguards the user’s privacy, but is that true?   RANDOM...

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Welcome e-mail: Predictor of tuture succes

Welcoming your new newsletter subscribers. In the United States 75% of the largest retailers do it, as a study by Return Path has revealed. And that isn’t weird at all. It is the ultimate opportunity to lay the foundation for a long-term, productive relationship with a (potential) client. In fact, behaviour during the welcome flow is a predictor of future success.   It’s not the first time that deliverability specialist Return Path turns its attention to the...