Yourzine successfully gained a foothold in the UK with a new office in London one year ago, where it initially addressed the demands of existing clients active in the UK, including Samsung Europe. Yourzine started with three employees a year ago and has now grown into a team of ten people. Floris Oranje recently started as Managing Director at Yourzine UK. He leads the branch where he currently focuses on further expanding the team to...
When Apple releases operating system iOS 8 for iPhone, iPod and iPad, it could be a heavy blow to Wi-Fi-tracking in shops. An adjustment in the new mobile operating system has made it impossible to follow Wi-Fi devices on the basis of their broadcasted signal. It seems that a relatively new marketing technique will disappear while it’s still in an early stage. Apple states that this change safeguards the user’s privacy, but is that true? RANDOM...
Welcoming your new newsletter subscribers. In the United States 75% of the largest retailers do it, as a study by Return Path has revealed. And that isn’t weird at all. It is the ultimate opportunity to lay the foundation for a long-term, productive relationship with a (potential) client. In fact, behaviour during the welcome flow is a predictor of future success. It’s not the first time that deliverability specialist Return Path turns its attention to the...