DOING AWAY WITH EMAIL MARKETING MYTHES

Doing away with email marketing mythes

Once and for all, I would like dispel a number of myths about email marketing that are still hanging around. These myths make sure that we are inadvertently prevented from getting the most out of the channel.   Myth 1: Email marketing is dead A much-heard motto several years ago was “Email marketing is dead”. Meanwhile, we’re a few years further down the road and that has turned out to be quite an empty slogan. Marketers see the...

Samsung CRM event

Samsung CRM event 2016

Each year Samsung organises a number of CRM events for its European stakeholders. During these events new developments in the field of CRM are discussed and stakeholders gain inspiration for the future. Last week we had the honour to host a CRM event for Samsung in Amsterdam. For two days we welcomed Samsung’s CRM managers from over ten different countries, who are collectively responsible for communication with millions of European consumers.   On Wednesday, 24 February, the...

mobile_0

The irrepressible march of mobile – In figures

As consumers, we’re not able to do without mobile. As marketers, we rely even more on it. The influence that mobile has on our daily lives continues to grow, it’s a development that can’t be stopped. American e-commerce specialist Custora researched data from more than 100 American retailers and 70 million consumers; this means over 10 billion dollars in transactions. What conclusions can be drawn?   MOBILE IS BOOMING This may seem fairly obvious but it has to...