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PostNL is taking over the digital marketing agencies Yourzine and Searchresult

What's going on? Jan-Hein Schouten, CEO of Digital United (former majority shareholder of Yourzine) reports that it will offer new and faster opportunities to develop and grow both organisations. In the areas of innovation, quality and employee satisfaction within our cherished playing field of data-driven, result-oriented marketing.   Naturally, I completely agree with this. Believing that we can always do things better is what ultimately motivates us. We are curious, and always open to suggestions. This also means...

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How do you as a retailer make best use of location-based marketing?

Location-based marketing, also called proximity marketing, is unstoppable. It has already become established, and is no longer just another meaningless marketing term. But what does location-based marketing exactly mean?  Using a number of successful cases from, among others, John Lewis, Disney, Macy's and Carrefour, this umbrella term, which encompasses things such as geofencing and proximity beacons, will be explained in more detail.   Location-based marketing is nothing new. Geofencing was already being proclaimed as the new holy...

Yourzine wins My Commynicty Bank social advertising mandate

London, 31 August 2016:  My Community Bank has chosen dialogue marketing agency, Yourzine, to lead its digital advertising campaign for its new loan product, “Kickback”.  Yourzine won the account following a competitive pitch.   The innovative campaign, which went live on the 15th of August, uses Facebook as a platform to acquire new members for My Community Bank. Yourzine is providing creative strategy, visual design and campaign management to drive the social media member acquisition.   Facebook allows Yourzine...

DUTCH AGENCY YOURZINE LAUNCHES IN THE UK TO HELP BUSINESSES INCREASE CUSTOMER ENGAGEMENT

Dutch agency Yourzine launches in the UK to help business increase customer engagement

London, 19 July 2016:  With a successful track record in dialogue marketing, the award winning Dutch agency, Yourzine, is launching its UK office to support the growing requirement from new and existing clients.   As an established company in the Netherlands that has grown 30 per cent year on year, it already provides marketing services for a number of blue chip clients including Samsung, Peugeot, Citroen, IKEA and leading Dutch retailer Ahold.  Its success is proven through...

Selligent Awards

Yourzine wins three awards at the Selligent awards 2016

Yourzine big winner with Mobile and Data-Driven Content award for its Samsung Galaxy S7 case and Loyalty - CRM award for its Albert Heijn case Yourzine, a leading dialogue marketing agency, has won three awards at the Selligent Awards 2016 on May 19th. Yourzine won the Mobile and Data-Driven Content award for its Samsung Galaxy S7 case and Loyalty CRM award for its Albert Heijn case. The Selligent Award ceremony took place in Lisbon where awards...

YOURZINE WINS EDDM AWARDS

Yourzine wins EDDM Award with Samsung Galaxy S6 case

Last monday night Frankfurt hosted the third EDDM Awards for the best European email campaigns, newsletters and data-driven marketing activities delivering relevant and persuasive messages. Yourzine, a leading dialogue marketing agency in The Netherlands, was nominated in the categories 'Best Email Promotion, 'Best use of Data Driven Marketing', and 'Best Nurturing Activity' and proved to be the big winner during the award ceremony. With its Samsung Galaxy S6 case, the agency received 3 of the...

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FACEBOOK INTRODUCES APP LINKS

During the f8 Developers Conference, which took place on April 30th, 2014 in San Francisco, Facebook introduced the open standard App Links. The social media superpower developed a new standard in collaboration with several partners, including Spotify, Pinterest and Tumblr. If App Links gets the support it deserves, then it could effect a great change within mobile marketing.   (DEEP) LINKING TO MOBILE APPS The App Links project developed a new standard which defines links to mobile apps....

Piccadilly Circus_0

Yourzine UK celebrates one year anniversary in the UK

Yourzine successfully gained a foothold in the UK with a new office in London one year ago, where it initially addressed the demands of existing clients active in the UK, including Samsung Europe. Yourzine started with three employees a year ago and has now grown into a team of ten people. Floris Oranje recently started as Managing Director at Yourzine UK. He leads the branch where he currently focuses on further expanding the team to...

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APPLE BLOCKS WI-FI TRACKING: NOBLE OR MISLEADING?

When Apple releases operating system iOS 8 for iPhone, iPod and iPad, it could be a heavy blow to Wi-Fi-tracking in shops. An adjustment in the new mobile operating system has made it impossible to follow Wi-Fi devices on the basis of their broadcasted signal. It seems that a relatively new marketing technique will disappear while it’s still in an early stage. Apple states that this change safeguards the user’s privacy, but is that true?   RANDOM...

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Welcome e-mail: Predictor of tuture succes

Welcoming your new newsletter subscribers. In the United States 75% of the largest retailers do it, as a study by Return Path has revealed. And that isn’t weird at all. It is the ultimate opportunity to lay the foundation for a long-term, productive relationship with a (potential) client. In fact, behaviour during the welcome flow is a predictor of future success.   It’s not the first time that deliverability specialist Return Path turns its attention to the...