HELP! THE EMOJIS ARE COMING

Help! The emojis are coming

For some time now, email marketers have been able to use symbols in their subject lines. Commonly used symbols are a sun (☀), heart (❤) or airplane (✈). Recently, the possibilities for standing out visually in the subject line have increased significantly. How can marketers now optimally take advantage of these to increase their opening rates? What has happened, exactly?   Since the end of last year, Twitter has offered a set of 872 open-source emojis. The mobile...