Hoe verandert retail

How will retail change in 10 years

Over the next coming ten years the retail landscape in the Netherlands will completely change, moreover it will change drastically. In the coming ten years, there will be more changes than in the previous 50 or 60 years. We can´t predict what will happen. For instance, who could have predicted ten years ago that both Google and Facebook would be what they are today? And who would have thought that Apple would introduce the iPhone...

press release Appboy

Yourzine partners with Appboy

Yourzine partners with US mobile marketing automation leader Appboy to help brands build loyal app audience ´s-Hertogenbosch, 01 October 2015 – Yourzine, a dialogue marketing agency in the Netherlands, and Appboy, a global intelligent marketing automation company for mobile, today announce a new partnership to help brands build better relationships with customers through mobile channels.   Yourzine recently launched its new label Mobile Loyalty, that specializes in the development and implementation of mobile strategies and campaigns. By combining Yourzine’s...

HELP! THE EMOJIS ARE COMING

Help! The emojis are coming

For some time now, email marketers have been able to use symbols in their subject lines. Commonly used symbols are a sun (☀), heart (❤) or airplane (✈). Recently, the possibilities for standing out visually in the subject line have increased significantly. How can marketers now optimally take advantage of these to increase their opening rates? What has happened, exactly?   Since the end of last year, Twitter has offered a set of 872 open-source emojis. The mobile...