Yourzine speaks at BENCHAM event

Yourzine was the key speaker at BENCHAM's event 'The Online Marketing Cycle From Lead to Loyal Customer', held Friday June 26th at the Capital Club in Beijing.

Yourzine's speakers explained how online marketing can help SME's on a budget to successfully generate leads and turn them into loyal customers. This was done using The Online Marketing Cycle, which explains how to convert your marketing activities into leads, and subsequently into loyal customers in 5 steps. They also discussed the power of online marketing in combining tools like Email Direct Marketing, Search Engine Optimization and websites. The importance of connecting the online with the offline world was outlined: because in the end, every company has the objective to have their client's products and services being purchased by customers that live in the real world.

If you have missed the event, but you would like to receive the presentation, an explanation of the marketing lifecycle or more information about other topics, please don't hesitate to contact us.