How to use colors in your website?

When designing your website, the colors you use have a very large contribution to the success or failure of your website, because over 80% of visual information is related to color. What colors and combinations of colors stimulate people to be interested in your website? What colors make your target group feel good, attracted and gives them the feeling they can trust you? When designing a website, answers to these questions are very important for the success of your website.

Associations with colors are very specific to a culture. Before you choose the color pallet you want to work with, find out which meaning colors have to your target group. Below, the different meanings of colors in China and Europe are shown, to help you out when choosing a color palette.

However, this does not mean that you can't use black for a European website, and that every Chinese website needs to be red. But it does mean that you need to select your color palette very thoughtfully. Be creative and dare to be different, but make sure the colors you use convey the right feeling at your target group.

Yourzine China has both Chinese and European designers, that are very experienced in designing websites for all kinds of cultures and target groups. Doing this for many years, we have become an expert in using the right colors for the right project and design. If you would like to have an advice on what colors match your company, product and target group, or if you would like to receive more information on this topic, contact us for a color consult.