Yourzine introduces the online marketing cycle

Yourzine introduces the online marketing cycle: a model that assist you in executing the most effective online marketing campaign. The key issue of the online marketing cycle is that your online marketing activities should not just focus on clicks or measurement: relevance is an extremely important aspect of online marketing. When your marketing messages are relevant for your customers, it will lead to a high conversion rate (from leads into customers). Let us explain this while taking you trough the steps of the online marketing cycle.

The online marketing cycle starts with quantity: Advertise your message trough search engine optimization (SEO), Google and Baidu Adwords, virals, tell-a-friend campaigns, blog marketing and other forms of marketing. The next step you take is quality: make sure you have a proper landing webpage, that you send out one clear message in all your messages, that you have a good keyword strategy for SEO, and that you have a place to call for action. Also, make sure you can measure and monitor all the results. At this moment, you have all your online marketing materials developed, they are of high quality, you executed your campaign and the results of all your activities can be measured.

From then on, you have to try to segment your audience. Use each contact moment to ask more questions about the customer, create strategic links (link which reveal more information about the customer; such as a bilingual email with 2 links; one to the English and one to the Chinese website), reward users for providing useful information and last but not least, store this useful information. Now that you have a database with all this information, make sure you can use the information in a relevant way. We call this 'put the puzzle together', or data analysis. Subsequently, you can start providing tailored content to your customers, adjusted to their needs and interests. Make them an offer they can't refuse!

Then there is only one more step that needs to be made: the conversion. Close the deal, generate offline store traffic and start off a new campaign, which makes the circle round.

Yourzine has a lot of experience is assisting clients in developing and executing their online marketing cycle. Besides providing you with the right online marketing tools and content, we can help you with data analysis, developing tailored messages, analyzing the results of your campaign, and any other service you need in online marketing. Feel free to contact us to request more information about the online marketing lifecycle. We are happy to guide you trough our knowledge, and to write a proposal for the online marketing lifecycle that fits your company.