Email marketing 5 pointers to success

If you want to be successful in email marketing it is important always to keep some basic principles in mind. To give you a starter, we give five pointers about email marketing. Feel free to ask us for additional tips. We are here to help!

1. Don’t just send, but interact. Get to know your Ezine readers and give them relevant information, for example with targeted tips or offers. This enlarges the chance to have a meaningful and valuable contact with your clients.

2. Take care of leavers. Do people unsubscribe for your Ezine? Try to find out why, and make them a good offer to keep the client with you. Take a short moment to communicate 1 on 1 with your client, enlarging the chance of keeping them.

3. Someone subscribed to your Ezine? Good! This is the moment to reward the subscriber and to give him a warm welcome. Please don’t send him automated ‘thank you’ emails but try to make it a little more personal. Besides, the subscriber is at this moment clearly interested in your product, so why don’t you give some extra information on that?

4. Segmentation. Enlarge your customer database and approach your Ezine readers in a targeted fashion. Personalize your Ezine – Show you understand the industry your readers are in! .

5. Stay out of the spam box. Have your newsletter analyzed thoroughly and make sure there is a right balance between visuals and text. Avoid keywords that might be perceived as spam. After all you want your Ezine to be delivered in the right way at the right place. Yourzine helps you conducting email analysis specialist insight.

These are just five of the many pointers concerning email marketing. Get informed by our specialists and improve the communication with your target group!