What is Footprint Pro?
Footprint Pro is Yourzine's brand new, advanced email marketing platform. It is a user friendly, highly advanced email sending and feedback processing system, enabling you to easily design, send out, and evaluate email campaigns. It is targeted at organizations that want to use email marketing to communicate tailor-made to specific target groups. By using the platform, simple to very complex email marketing campaigns can be built and executed. These campaigns can be profile driven; Adjusted to characteristics and interests of the target group. Despite the multiple advanced functionalities of the system, it is built in a way that it is very easy to use, even for people who have little experience in using newsletter platforms.
Footprint Pro Highlights
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Features and Functions
Powerful Contact Store
User-friendly newsletter designer
Smart sending engine
Real-time feedback report
Multi-language support
Reliable security system
Flexibly expandable modules
A powerful contact store is the half of success! (Powerful Contact Store)
Have you already got a large CRM database that you want to use directly? With Footprint Pro, you can import your existing database with just a couple of clicks. What's more, a dynamic linkage can be created so that your contacts in Footprint Pro is always synchronized and updated in real time.
After you store your database in the Footprint Pro, the next thing you may want to do is to group them so that targeted messages can be created and delivered. Here our powerful filter function can make it an extremely easy and flexible process. You can select contacts based on - theoretically - unlimited numbers of criteria. If you want to make it a fixed group, just take a snapshot and next time you can use it directly.
Tired of newsletter layouts getting out of control? (User-friendly newsletter designer)
No marketer overlooks the importance of newsletter design because first impression does count. However, do you ever claim newsletter design is a real pain in the neck? Don't worry! Now we have the latest "drag and drop" function, which makes a technical process easy and fun. You can just use your predefined website components in HTML, or insert media items and text elements in a flexible way.
Now you have produced a fantastic newsletter template which will surely attract your contact's attention. However, if the contact does not find the content appealing, your newsletter will still end up in the trash bin. . So what to do? The key is personalized message. With our "dynamic content" function, you can send out different newsletters according to gender, age, geographic location, occupation or any other relevant characteristics. What's more, after you finish your newsletter, you can see exactly what every contact will receive using the preview function. In this way, you can just say goodbye to targeting the wrong people.
Fed up with emails not arriving? (Smart sending engine)
Have you ever had the experience that soon after you sent out a newsletter, your mailing system gets clogged with all the responses? With the "split and run" function of Footprint Pro, this problem will immediately turn into a smooth flow. Your newsletters can be divided into user-defined number of batches and sending time can be scheduled. Meanwhile, in the case clients have designed different language versions, newsletters are automatically sent in the preferred language of the contact.
Delivery rate is at all times one of the major concerns of marketers. As Yourzine has good relations with different ISPs and encourages spam-free and opt-in email sending, working with us means your newsletters will always arrive at the mailbox of your targeted contacts.
Feedback data are marketers' best friend! (Real-time feedback report)
So now you got a message saying the sending is finished. What's next? You definitely want to get some feedback, such as delivery, bounce back, open, click through, pass along, unsubscribe and conversion rates, because analyzing this enables you to see how your campaigns are performing. In this way, you can determine the best message formats, content and frequency for your future newsletters.
With Footprint Pro, the tracking of newsletters has never been so easy. What's more, when you go back to your saved reports, all statistics are updated with the most recent data. This saves you lots of time regenerating reports.
Language is not a problem any more! (Multi-language support)
Tired of using EDM platforms in multiple languages? Now Footprint Pro is available in English, Chinese and Dutch. Still not satisfied? No worries. Just give us a call, and we can extend it with any language you prefer.
Did you just say you want to keep the interface in English but the content is Spanish or French? That is also easy for Footprint Pro. Independent of the interface language, you can practically edit your content in any language you want. International email marketing has never been so easy.
"Error free" sending - a dream comes true! (Reliable security system)
You may have a marketing team in which different members have different tasks in your email marketing campaigns. While you are very proud of your team for their diligence and creativity, it might be hard to monitor and control different the usage and results using the EDM platform. With the role-based permission system provided by Footprint Pro, this problem will not bother you any longer.
With the "security matrix" function, you can define specific roles and their authorizations. In this way, access to the platform can be organized and managed. All the different steps, such as create, modify, publish, generate report etc. can only be conducted by personnel with proper authorization. Your newsletter campaign will become a smooth process for you.
You can always ask for more! (Flexibly expandable modules)
Up to now you may say, "Right, the functions you mentioned above sound attractive to me. However, I want to make my EDM campaigns even more efficient and professional, so I'm thinking if Footprint Pro can provide this..." Aha! Now you are talking!
Footprint Pro is such a flexible platform that any imaginable modules can be developed and/or integrated, such as a workflow manager, Google analytics, subscribe and unsubscribe flows, dynamic feedback... It is practically the most customizable platform you have ever seen.
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Value-added Service Module
Extra services we can offer to you are
Exclusive project management for client
Language Setup
Setup of the permission system
Increase and maintenance of your customer email database
Setup of subscribe and unsubscribe flows
Creation of user profiles
Newsletter design and analysis
Evaluation of newsletter reports
Regular evaluation of program performance
Consultancy on how to improve opening and click rate and readership
etc.