Whitepapers

Structured knowledge bundled in a usable and education document. Download the whitepapers about China's email regulations and Lifecycle management.

Lifecycle management

Read how to build a sustainable and converting relation with your (potential) customers. When is the time for cross- and up-sell? And how to do this? Put your messages in a profile driven communication. Manage the lifecycle.
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China's regulations on internet email services

In 2006, the People's Republic of China adapted complicated new regulations governing commercial email. In this whitepaper, we are offering you an overview of the regulations, and we give some recommendations for compliance.
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Viral Marketing

"Viral marketing" is one of the most popular concepts every marketer should know. So what is viral marketing? How does it work? What are the advantages? You will find the answers to all these questions in this whitepaper.
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Improving Deliverability

EDM can only succeed if your recipients are actually able to read it. So the top three goals for all marketers are: deliverability, deliverability, and deliverability! So how can we achieve this? Get some tips from Yourzine.
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Online activities on Chinese internet users

In 2009, China has reached more than 300 million internet users. This makes it attractive to advertise your products and services using online marketing. However, before you can think of any online campaign you need to know exactly who your target group is and how they are represented on the web.
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